Irrational
Sway: The Irresistible Pull of Irrational Behavior
- ISBN13: 9780385530606
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, p… More >>
Sway: The Irresistible Pull of Irrational Behavior
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Product Description
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn’t possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 o… More >>
Predictably Irrational: The Hidden Forces That Shape Our Decisions
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